Training & Mentorship

Hands-on freight prospecting

Don’t just learn what to say.
Pick up the phone and do it.

This isn’t a course where you sit and watch videos. We research prospects, source leads, prepare your approach, and make real calls together.

See Training Options Book an Introductory Call →

Free 15-minute mentorship consultation. Register for free, then open your consultation in your member library to choose a time.

Choose your level of support

Two ways to work with me.

Both options are built around doing the work—not just talking about it.

Online Course

COMING SOON

The First Call Online Course

A self-paced learning experience for owner-operators, with practical guidance that goes beyond finding freight. Explore the course preview while the full curriculum is being developed.

Find companies that fit your equipment and market
Source and organize freight leads
Reach the right decision makers
Learn what to say when you make the first call
Qualify opportunities and follow up consistently
Build a pipeline for your own freight opportunities

Course Coming Soon

Private Mentorship

$2,200private experience

Most Personal Support

1-on-1 Mentorship

A focused private experience built around your operation, equipment, market, and prospecting goals—with continued support after our live training day.

Private 1-on-1 training with Aretha
6+ hour full-day working session
Live lead sourcing for your operation
Up to 100 live prospecting calls
Personalized scripts & objection coaching
Prospecting strategy built around your market
30 days of continued mentorshipGuidance, accountability, and follow-up support after our live training day.

Start with an Introductory Call →

Important: register for the free consultation, then choose an available time in your member library. Paid mentorship is confirmed separately after fit, availability, and next steps are discussed.

What our day looks like

From research to real conversations.

Research

Identify industries and companies that fit your equipment and target market.

Build the Lead List

Create a focused list instead of calling random companies.

Prepare

Find decision-makers, research the prospect, and prepare your opening.

Make the Calls

Put the process into practice with live prospecting and coaching.

Follow Up

Document what happened and create a next-step plan for each opportunity.

Who this is for

You’re ready to stop waiting and start prospecting.

Owner-Operators

Learn a repeatable process for identifying and contacting potential direct customers.

Small Carriers

Build a prospecting process around your equipment, lanes, and capacity.

Dispatchers / Sales Support

Learn prospecting fundamentals you can apply within the legal and contractual boundaries of your role.

People willing to call

This training is active. You should be prepared to research, dial, take notes, and follow up.

Frequently Asked Questions

Know what you’re signing up for.

Do you provide dedicated lanes?

No. The purpose of The First Call is to teach you how to research potential customers, reach decision-makers, and create your own prospecting pipeline.

Is freight or revenue guaranteed?

No. Training is educational and hands-on, but no freight, customer, contract, rate, revenue, or business result is guaranteed.

Are we really making live calls?

Yes. The training is designed around live prospecting. The number completed depends on the pace of the session, conversations, research needs, and participation, with a goal of up to 100 calls.

What is included in the 30-day mentorship?

The private 1-on-1 experience includes continued guidance, accountability, and follow-up support for 30 days after the live training day.

What happens after I book the introductory call?

We’ll discuss where you are, what you need, which training option may fit, availability, and next steps. After free registration, open your consultation in your member library and select Schedule session to choose a time.

Ready to talk about training?

Make your next call the introductory one.

We’ll talk through your goals and determine which level of support makes sense for you.

Book an Introductory Call → Not ready for training? Start with the e-book — $40 →

Training and mentorship are educational services. No freight, customer, contract, lane, rate, revenue, or other business outcome is guaranteed.