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The
First CallMake the call. Move forward.
 Explore Mentorship

MEET ARETHA JACKSON

FREIGHT PROSPECTING • SALES • RELATIONSHIPS

I fell in love
with the hunt.

I didn’t fall in love with freight because of the load board. I fell in love with the process of finding the customer.

Researching a company. Figuring out who makes the transportation decisions. Getting past the gatekeeper. Making the first call. Following up when the answer is no. And working to turn a cold prospect into a real relationship.

Read My Story Book an Introductory Call →

MY FREIGHT JOURNEY

I learned by picking up the phone.

Freight sales taught me quickly that opportunity rarely arrives because you waited for it. I learned to research companies, locate the right people, ask better questions, follow up consistently, and keep calling even when the first answer was no.

During my first year as a broker, I moved approximately $983,000 in freight volume. Later, I made the decision to change companies and rebuild—proof that the process matters even when you have to start a new book of business.

I still prospect. I still research. I still make the calls. The First Call was created from the work I actually do.

$983KApprox. freight volume moved in my first brokerage year
80–100Prospecting calls on high-activity days
REAL-WORLDResearch, outreach, follow-up & relationship building
WHY I CREATED
THE FIRST CALL

“I’m not here to give you my customers. I’m here to teach you how to find yours.”

I kept seeing owner-operators searching for the next load, the next list, or the next person who might hand them a dedicated lane. I wanted to teach something different: the prospecting process itself.

That means learning how to identify companies worth calling, find transportation decision-makers, open the conversation, ask useful questions, and stay on a prospect’s radar. There are no promises of guaranteed freight—there is a repeatable skill you can keep developing.

THE FIRST CALL METHOD

Teach. Equip. Make the first call.

01

Research

Know who you’re calling and why the company may fit your operation.

02

Reach the Right Person

Work past generic inboxes and locate transportation decision-makers.

03

Make the Call

Open naturally, ask better questions, and listen for opportunity.

04

Follow Up

Stay relevant without becoming noise and keep the relationship moving.

CHOOSE YOUR NEXT STEP

Start where you are.
Then make the call.

START HERE$40

The First Call E-Book

Learn the prospecting process at your own pace.

GET THE E-BOOK →
ONLINE COURSECOMING SOON

Finding Freight Course

Learn how to find freight, source leads, reach decision makers, and build your prospecting pipeline at your own pace.

COURSE DETAILS →

Training teaches prospecting and sales skills. Freight, customers, revenue, and contracts are not guaranteed.

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