Stop waiting on the load board.

Learn How to Make The First Call.

Build relationships. Find opportunities.
Go after your own freight.

Practical guidance for owner-operators ready to research shippers, reach decision-makers, and start building direct customer relationships.

Get the E-book Free Starter Kit

Practical guidance A clear place to start Support as you grow

Digital e-book · Read at your own pace

The First Call E-book

Stop Guessing.
Start Prospecting.

You know how to move freight. Learn how to start the conversations that can lead to your next opportunity.

A practical guide for owner-operators ready to identify potential shippers, reach the right decision-makers, and build direct customer relationships.

Inside the e-book, you’ll learn how to:

Identify companies that may be worth calling
Research prospects and find transportation decision-makers
Open a cold call and ask useful discovery questions
Follow up with a clear next step

Get the E-book — $40 One-time purchase · Digital PDF

Take a closer look at the e-book

Make your next move

Choose your next step.

Start with the foundation. Add support as you grow.

Learn the foundation

The First Call
E-book

A practical guide to researching shippers, starting conversations, and following up.

$40 · one-time purchase

Explore the E-book

Coming soon

The First Call
Online Course

Self-paced lessons and practical guidance to help you build skills and move your business forward.

Learn at your own pace.

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Keep moving forward

Join the
Community

Connect with other owner-operators, ask questions, and access scripts and useful resources.

From $5.99/month

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Personal guidance

1-on-1
Mentorship

Work with Aretha through a private training day and a 30-day plan for your operation.

Start with a free 15-minute call.

Explore Mentorship

Meet Aretha Jackson

A real person
in your corner.

The First Call was built from real freight sales experience: researching companies, reaching decision-makers, and following up with purpose.

Aretha helps owner-operators turn those everyday habits into a practical process they can use with confidence.

Get to Know Aretha

Real experience. Practical support.

Your next call

Research
Reach out
Follow up

Good conversations.
Bigger possibilities.

It starts with you

Your first call starts with a plan.

Get a simple opening script, five discovery questions, and a call tracker.

Get the Free Starter Kit

Learn How to Make The First Call.

Stop Guessing.Start Prospecting.